I don't know bro -- more people have Amazon Prime than there are cable subscribers. Doesn't seem like it would be very "dumb" for either party.
Absolutely. It certainly is where the future of live sports is heading. There are over 126M Amazon Prime subscribers in U.S. alone and 150M globally. Good way to grow the grow the game globally and nationally for the 18-45 demographic that stream nearly everything and are demo most targeted by advertisers.
Being able to reach your target audience without them having to be sitting at home in front of the tv is desirable.