Layoffs reveal priorities
Million-dollar salaries, pricey extras aren't signs of team strapped for cash
By Patrick McManamon
Beacon Journal sports columnist
Published on Sunday, Jan 25, 2009
There's no disputing the reality that economic times are difficult.
When Microsoft announces it will lay off 5,000 people the day after the Browns get rid of 15 . . . well . . . things are difficult.
The Browns are not immune, but the cutbacks sure seem tougher to take from the local football team.
It just seems so disappointing in a sport in which TV contracts are worth billions of dollars.
Yes, Randy Lerner deserves the right to run his team as he wishes.
Yes, many other businesses are facing cutbacks.
No, I do not have all the financial details.
But these moves speak to judgment and to leadership and to priorities. And they speak to decisions. In a business in which players are paid what they are and coaches make what they do, it boggles the mind to think that people making $50,000 or $60,000 can have any effect on the bottom line.
The people who were fired by the Browns this past week are our neighbors and friends and, in some cases, our families.
They worked for the Browns because it was a job, and also because it was the Browns and the orange helmet stood for something. At least it used to.
These are real people with babies on the way and young children and children in college. They came to work Wednesday and were blindsided, then told they had 10 minutes to clean out their desks.
Among those released include Ed Suggs (youth development director), Lorne Novick (legal counsel), Carla Davis (whose days go back to the Cleveland Browns Trust), Ken Mather (director of media information), Beth Malafa (events and special projects manager), Steve King (Internet writer and resident Browns historian), Chetan Tanna (senior manager for information technology), Dena Squire (accounts payable coordinator), Brendan Rowe (director of team operations), Cathy Slezak (executive assistant for team operations), Seth Hall (fan relations), Russ Digney (assistant groundskeeper), Justin Harbaugh (art director) and Angel Morales (security manager).
All contributed to the team, but none had a thing to do with coaching the players or playing the games. All merely worked their hardest to make sure the team functioned as best it could.
The Browns have not won, and a disconnect seems to be growing between the fans and the community.
So a team that suffers because it can't put a winning team together in tough economic times responds by taking people's jobs.
Readers have written and asked: Why does it matter? These people don't make the difference between winning and losing.
Well, the way people are treated matters. If it didn't matter, we wouldn't teach our kids manners.
The better a business treats its employees, the more the people will respond.
The difference with the Browns is that people also responded because it's the Browns. Those fired dreamt of working for the Browns — then were shown the door while players who make millions demand more.
Any winning team needs support inside the building, and it needs competent people doing those jobs. Eliminating them like disposable pieces cuts at the team fabric.
These individuals returned to their families and neighborhoods Wednesday without jobs. The team did pay severance, and it surely protected itself with a ''no criticism'' clause, but it doesn't change the reality of what happened.
No doubt they greeted family with some blank stares, worries and confused looks.
Any move like this chips away at the bond between a team and its fans — and the last thing the Browns need now is anything that will chip away at this bond.
The Browns have lost an entire generation of young people because of the constant struggles that go back to the 1990s. The new generation sees more problems — and wonders why their fathers were dismissed when they were working so hard.
Yes, times are tough — and making these decisions is not easy.
But there are other options besides outright firing people, options that take on new meaning in tough times. Options like temporary salary cuts, a weeklong furlough, voluntary givebacks. And perhaps flat-out common-sense decisions.
Why not ask everyone with the team who can to give back? Think about it: Would you want to root for a team if the coaches protected their several-hundred-thousand-dollar salaries at the expense of an individual losing his or her job?
A team that feeds its players breakfast and lunch in gourmet style can't afford these salaries?
A team that pays $20 million for a fired coach and general manager has to make these cuts?
A team that goes to the absurd length of providing valet parking for players wipes a person's job away?
A team that chartered two planes to take sponsors to an away game last year, then wound up with half-empty planes because it didn't take the sponsors, turns and shoves a trusted employee out the door?
People will have to be re-hired for some of these jobs. The team will need a media relations director and someone to run team operations. Is that the economy?
It doesn't add up.
New coach Eric Mangini is entitled to do things his way, and he deserves a fair chance. But when he's complaining because he doesn't like the look of the building's interior and demanding it be painted and it's done without question while people are losing their jobs, the priorities seem skewed.
This team needs to build good will, not chip away at it.
The Browns could be responsible for the league strengthening the criteria of the Rooney Rule, because the team interviewed defensive coordinator Mel Tucker while stating it wanted an experienced head coach. There are rumblings the interview lasted less than an hour.
The other night at the Cleveland Sports Awards banquet, Mangini and defensive tackle Shaun Rogers crossed paths without a greeting.
Apparently, the Pro Bowl defensive tackle had never met Mangini, and even though the two had a chance to shake hands, they walked within a few feet of each other and said nothing.
The Browns are painting walls and painting over murals of their hall of famers and discussing ways to stop information from getting to the media — which in turn keeps information from reaching the public.
The Browns talk about treating former assistant coaches well, but the first two days after Mangini was hired, they were told not to come to the building. They couldn't come in the building even though they were under contract — and in some cases held to that contract and unable to interview for new jobs.
The Super Bowl will be played in a week. Nine of the coaches in the game were fired by the Browns, including Arizona Cardinals coach Ken Whisenhunt.
So were two coordinators: Pittsburgh Steelers offensive coordinator Bruce Arians and Cardinals defensive coordinator Clancy Pendergast.
Others include Billy Davis, Maurice Carthon and John Lott of the Cardinals, and Larry Zierlein, Ray Jackson and Keith Butler of the Steelers.
Meanwhile, the Browns have rehired a coach they fired a few years ago. Carl Smith is a good coach, but was he a bad one a few years ago?
One assistant coach in the league said the Browns keep changing things around every couple of years, which keeps the fans believing things are getting better.
That perpetuates the problems, because it always involves starting over.
That means things get no better, which prompts another restart.
Dante Lavelli, a Browns hall of famer, died Tuesday night. By week's end, the team had not released a single statement on his death. A call about Lavelli from a Beacon Journal reporter was not returned.
They did have a story on the Internet about Lavelli. It was written by Steve King. He wrote it Tuesday night, then was laid off Wednesday morning.
At every home game in the press box, the team announces its attendance.
Reporters can see empty seats in the stadium, but without fail, the Browns announce a sellout of 70-something-thousand ''tickets distributed.''
Tickets distributed.
You wonder whether people will ever realize they're being distributed a bill of goods.
Patrick McManamon can be reached at [Email]pmcmanamon@thebeaconjournal.com.[/Email] Read his blog at
http://www.ohiomm.com/blogs/mcmanamon/