The NBA had a plan to put advertising on jerseys in the past few seasons. But it fell through.
Still, it's coming. And maybe soon.
"I think it's inevitable," commissioner Adam Silver said at a recent conference, via AdAge.com.
"It just creates that much more of an opportunity for our marketing partners to get that much closer to our fans and to our players. It gives us an opportunity just to have deeper integration when it comes to those forms of sponsorship," Silver said. "Increasingly as we see Champion's League and English Premier League televised in the US, I think it's going to become more acceptable and more commonplace for our fans as well."
As for timeframe, Silver was asked if the change could come within the next five years to which he initially said "definitely," but then hedged by saying "most likely."
Two years ago, an estimate said advertising on jerseys could bring in an additional $100 million in league revenue.
A pretty obvious working theory is the addition of more and more sleeved jerseys is due to the plan to implement adversiting on those sleeves.
But money to be made, you can be sure that the NBA will be repping Coca-Cola or Verizon or whoever next to Lakers, Bulls or Heat. It's just a matter of time.
Ads on soccer jerseys are acceptable because there aren't commerical breaks throughout the game. It's a tradeoff. But if the NBA wants to go both, commericals AND ads on the jerseys, that's going to get tough on the eyes and my patience.
I've already gone on record that watching a NFL or NBA game is an increasingly difficult task. The lengthy commercial breaks and the constant "that layup/TD was sponsored by <insert product name here>" are just too much. I feel like 50% of the game is just ads.
Sperg and I have talked about it a lot. Watching an EPL game feels "different". Yes soccer is a little slower but you're not breaking away from the action, ever. It's like how the Masters sometimes runs without commercials, it's freaking great. The NBA better be careful, a lot less people will want to wear a jersey with a Coke logo on it and I'm sure some will just start turning the channel too.
Having sponsors on the jerseys doesn't bother me at all. It doesn't affect the play on the court in any way. I wouldn't not watch a game solely because there is a Coke logo on the jerseys.
I disagree completely about the ads on the uniforms. I think it would be a huge talking point for the first couple of years and it would then be accepted and everyone would move on.
Having a Quicken Loans logo on the Cavs jersey isn't going to make me tune in or out, it isn't going to change my decision on buying a jersey and I think that most people would feel the same way.
Jersey ads are subliminal and therefore waaaaaaaaaay less annoying than commercials.
It wouldn't matter to me but I hardly watch the NBA as it is. I wouldn't mind it one bit on a Browns jersey either. I have no idea how the NBA survives relative to the NFL, 80+ games? Who actually attends those things? The only NBA games I've ever been to were Pacers games (generally against Jordan) and a Cavs scrimmage at UD (dayton) back when they had Kemp.
The NFL really stands out to me as the one league where every game matters. It seems to be the major difference between it and MLB, NHL, and NBA. All of which I don't care about until the playoffs when the games actually matter. (MLB and NHL only until the finals every 5 years or so will I notice )
If the other leagues need to slap some stickers on to compete...who cares. I don't even notice them whenever I see soccer uniforms. They just turn into colors very quickly.
I wouldn't turn the channel for ads on jerseys...but I'd feel like the NBA is double dipping. The model has been lots of commercials OR ads on the jerseys with no/limited commercials). If the NBA is going with both, that just feels "wrong".
As a fan of soccer and the owner of a few jerseys, I do stay away from the ones with ads on them. I'd buy an international or team practice jersey before sporting one with a gigantic ad.
“...Iguodala to Curry, back to Iguodala, up for the layup! Oh! Blocked by James! LeBron James with the rejection!”
Quote: Philly, having now lost 25 straight games, still doesn't have the worst record in the league.
Wow...
Come on guys! If you have to lose 2 ..... 3 games a night ..... just do whatever it takes! You just aren't trying hard enough!
Wow, 25 losses in a row. Crazy.
Micah 6:8; He has shown you, O mortal, what is good. And what does the Lord require of you? To act justly and to love mercy, and to walk humbly with your God.
John 14:19 Jesus said: Because I live, you also will live.
Quote: Phil Jackson has been hired as the President of the Knicks.
Thoughts?
What a shock. Man, that's a huge surprise. Who saw that coming?
I hope that he becomes their Holmgren.
Micah 6:8; He has shown you, O mortal, what is good. And what does the Lord require of you? To act justly and to love mercy, and to walk humbly with your God.
John 14:19 Jesus said: Because I live, you also will live.
Really though, why do people assume this is a great move?
Jackson is a good coach, that doesn't automatically mean he can run an entire basketball franchise...
People might be upset that I refer to him as a "good" coach, but I tend to knock him down a bit when he won his titles with 3 of the Top 10 players of all time...
Am I the only one that pronounces hyperbole "Hyper-bowl" instead of "hy-per-bo-le"?
Quote: Phil Jackson has been hired as the President of the Knicks.
Thoughts?
What a shock. Man, that's a huge surprise. Who saw that coming?
I hope that he becomes their Holmgren.
I really think that you may not be that far off.
I have no idea about how his team building skills are, but that organization needs to be changed from top to bottom.
I actually hope we stick with this Griffin fellow for the future, unless they have some far fetched plan to reel Coach K in here to be some kind of team prez.
Also, it's games like last night that make you absolutely crazy if you're a Cavs fan.
Quote: he won his titles with 3 of the Top 10 players of all time
that is generally how you win titles in the NBA. his value was in getting the whiny Pippen to accept his role as 2nd fiddle long enough to win 6 titles, getting Shaq&Kobe to co-exist, getting all of those role players to accept their roles on the team (many of them taking less of a role to do it), keeping Rodman in check, et cetera.
Quote: Couldn't you flip that around and say that he was a part of those guys becoming some of the best of all time?
How many wildly talented players do we see this league chew up and spit out?
I agree ... If Jackson doesn't get those guys to co-exist, or help get Jordan over the hump, who's to say Phil wouldn't be known as another Mike Brown? or Jordan another Allen Iverson?
To that point, I think that's what makes him a great pro coach, versus someone like Coach K and Izzo, who make great college coaches. A great pro-coach knows how to manage egos more than anything else, and Phil was one of the best at that.
Even if he and MJ won just 2 titles, which is still impressive, we don't look at them the way we do now, and I don't think Jordan is the ridiculous brand he is now, and talks of him as the GOAT are minimal at best...
I think the fact that he was able to pull it off in 2 different cities is amazing.
Nonetheless I think none of that matters when you are up in the front office and not courtside directing traffic... I don't think he holds an advantage like he did coaching. He's on the same level as everyone else. I think that's why some may think he won't be great.
I'm just waiting for the moment where things don't work out and he has the NY and national media bashing the crap out of him, something he never had to go through as a coach... He's always had a ridiculous amount of respect (and deserved) as a coach.
New York is always more fun when the Knicks are winning, and I've never had anything against Jackson outside of wanting to see him take on a real project, which he just has.
I hope he does well there. He's basically chasing Pat Riley for legacy.
Quote: How many wildly talented players do we see this league chew up and spit out?
Exactly the reason I hate the idea of tanking for the lottery. Talent is a necessity but still will only take you so far.
I don't know the answer to this, but I'd be curious to find out --
How many teams in the past, say 20 years, have won a title without a top 10 draft pick playing a significant role for them?
I'd bet it's very few.
Recent history the first team that comes to mind is the '03-'04 Pistons, but Billups and Hamilton were top 10 picks, plus they made that mid-season trade for Sheed.
You would have to go all the way back to the '82-'83 76'ers, and only if you didn't count Moses Malone who came in a draft from the ABA... Funny enough that team is considered one of the NBA's greatest of all time.
Equally interesting would be the number of top-10 picks, or top-5 even, who have never played in a Finals game in that same span.
It's a bit of a flawed argument anyway, because it's been the same top picks winning each year. Going back to '93, you're looking at titles being won by teams led by Jordan, Olajuwon, Robinson, Duncan, Shaq, Wade, Dirk and Lebron, as far as top-10 picks go. Boston and Detroit were group efforts, and Gasol certainly was not the leader of those Lakers teams.
Quote: Equally interesting would be the number of top-10 picks, or top-5 even, who have never played in a Finals game in that same span.
It's a bit of a flawed argument anyway, because it's been the same top picks winning each year. Going back to '93, you're looking at titles being won by teams led by Jordan, Olajuwon, Robinson, Duncan, Shaq, Wade, Dirk and Lebron, as far as top-10 picks go. Boston and Detroit were group efforts, and Gasol certainly was not the leader of those Lakers teams.
I think history shows that once or twice a decade a player really special comes along that is an obvious #1 consensus pick. Otherwise it's really up to your people to determine who's a great player. For every Lebron or Duncan who were obvious #1's there are many more guys like Dirk, Paul George, etc...
The nba is probably the hardest league for a small market to win a title. A handful of guys run the league, with only a few teams that realistically could win it. The Kings have been tanking for the past decade. The clippers it seemed, tanked for 2 decades. It's incredibly hard to find a superstar, and I've always felt, that once you start to tank, you could be pretty bad for a long time. I would much follow the Grizzlies model, where they found good pieces through trades, and added a few through the draft. They might not win a title, but they have been good for a while, and that is better than losing 50+, hoping to land the next Jordan.
Quote: Dion Waiters has been lights out since he's been in the starting lineup. Unreal him and Kyrie, can't start together.
That's because Grant was a strictly saber-metrics guy. If a guy's numbers projected to be good, he'd draft him. It didn't matter if he fit a position, or a role, or could blend well with the pieces that were already in place.
I could agree with that. At least he wasn't a total train-wreck, and drafted guys that couldn't play. Even Bennett was showing signs, before he got injured. Worst case scenario, is we have to trade Waiters, or Irving. I would still give them them, and coach Brown another year. I've been on coach more than anyone, but the team hasn't quit on him through all the adversity.
That was a great game. The trajectory on that shot was perfect and I was celebrating halfway there as well (yeah I've been a proponent of...ermm... tanking, but on a game winning shot instincts take over.)
I haven't followed the NBA much the last few weeks but noticed San Antonio has won 15 in a row for 55-16, 3 games up for best record in the NBA. That is stunning. You don't even have to watch the games to know that Pops is doing an amazing job over there.
It's the Spurs, they don't shock anybody when they win. Popovich might be the greatest coach of all time. The only team I'm worried about them not doing well against is OKC. Durant and Westbrook cause problems for them. I think the Spurs would beat Indiana or Miami. Marco Bellinelli has been an A+ signing for that system. Just like Boris Diaw last year. Patty Mills growth has helped as well.
Quote: It's the Spurs, they don't shock anybody when they win. Popovich might be the greatest coach of all time.
I think it's pretty amazing that they are doing this after making that run last year and getting so close, within a Ray Allen 3-ball of a championship. To come back and have the year they are having is really impressive, even for the Spurs.
Count me as one who loves what Philly is doing. Yeah it's making a bit of a mockery of the league, and would suck if you are a fan who is desperate to make the playoffs to get swept in the first round. But a core of MCW, Noel, and a couple early 2014 lottery picks is something you can build around and some years down the road could potentially be something special. Note the word 'potentially.'
Still, it's a lot better than toiling about in mediocrity.
Cavaliers lead the Pacers by 17 with 1 minute left in the 3rd.
Man, they are running and gunning like crazy.
Micah 6:8; He has shown you, O mortal, what is good. And what does the Lord require of you? To act justly and to love mercy, and to walk humbly with your God.
John 14:19 Jesus said: Because I live, you also will live.
Man, huge win for the Cavaliers! They owned the Pacers late. They truly dominated them. That was one of the more impressive games I have seen them play this year, and might just be the most impressive Cavaliers game this year, and it was impressive on both sides of the ball. They were physical, and didn't back down at all when the Pacers tried to intimidate them. They didn't worry when the Pacers tried to make a run. They played confidently, and calmly put them away.
Micah 6:8; He has shown you, O mortal, what is good. And what does the Lord require of you? To act justly and to love mercy, and to walk humbly with your God.
John 14:19 Jesus said: Because I live, you also will live.
we have 7 games left and atlanta has 10, so we pretty much need to just win out to have a shot imo. as we are still 2.5 back. Side note, I really hope this is Andy's last year as a cav....dude is about the most unreliable player ever..gets hurt throwing a pass...and not even a good one. Either he just has an easily breakable body, or he isn't putting in the time in the weight room. But i think you move him if you can and just keep hawes.
Tomorrow is the most important thing in life. Comes into us at midnight very clean. It's perfect when it arrives and it puts itself in our hands. It hopes we've learned something from yesterday. -John Wayne
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