No Ooobs, there is no simultaneous Vulcan mind-meld going on. There is a bouncing ball to follow. A series of events. And it started way before the ad by Dylan. That's actually the real pulse of what's going on here. Many people are: tired of seeing it, tired of hearing it, tired of being told how they should feel, act and respond.

Anything that has anything to do with "trans" should be embraced with open arms. Open bathrooms, naked men in girls' locker rooms, women's sports being destroyed, the whole nine yards. If you say anything that doesn't toe the line, you're labeled a hater, transphobic, told you are the problem, and called out in public. Hell, even if you say nothing you are chastised. How many celebrities were "under attack" (phrase of the new millennium) for NOT posting their pronouns? People who couldn't give a crap less told they are the problem because they don't toe the line.

And yet, we have millions talking every day about the mere image of Christianity, in any form, equating to "religion being shoved down their throat". What exactly is being shoved down their throat? They saw a billboard? A JW knocked on their door in 2003? Hypocrisy much? "Trans" doesn't go four hours without a face in the media -- every form. People don't have a right to be fed-up with seeing and hearing it? Having it "shoved down their throats"?


So then, a marketing exec from a beer company tells you you're "out of touch" if you don't embrace a new ideology. Say's they're tired of their "frat boy image". Snubs a nose at their customer base and says "onward and upward". (These are all actual quotes, btw.)

Ball bounces again -- some people (idiots, rednecks, transphobes, etc) bounce it forward with a ruthless fervor. Now you have to see and hear about it 75 times a day because it's the politically divisive soup-du-jour that dominate every headline. Now many join the boycott purely because they're tired of endlessly being told how they should feel -- especially about a "movement" that is turning the world inside-out in some very real ways (bathrooms, sports, locker rooms, parental "rights", etc). At that point there are plenty of people that are embarrassed to order a Bud Light in a bar or wheel around a 12-pack in their cart... the ball is now bouncing down a hill.


The reality is there are about 45 million beer brands to choose from... and most of them actually taste better than Bud Light. I'm sure there are millions of people that simply changed a habit and haven't gone back. If that weren't true, sales would have rebounded weeks ago as the average American has the attention span of a flea. Meanwhile, Pitt calls the people that aren't buying the pig-swill rednecks and transphobes and blames them for people losing jobs... as if they should be eternally obligated to buy a product from a category in which they have endless choices.

Ironically enough, Bud Light is now being cancelled by the very group it was "defending"... accused of deserting its commitment to the LGBTQ+ community.