DawgTalkers.net Forums DawgTalk Pure Football Forum Browns football operations beginning to change..?

I begin this thread with the above question..are the Browns beginning to move away from the Moneyball type of football operation, first introduced by Depodesta in 2016..?

Thursday, July 17, 2025

Former Raiders Executive Joins Browns’ Front Office

June 26, 2025
By Yagya Bhargava
https://www.brownsnation.com/former-raiders-executive-joins-browns-front-office/


The Cleveland Browns are embracing the reality that modern football operates as a year-round enterprise.

Following a brutal 3-14 campaign that exposed organizational weaknesses, the franchise is restructuring its front office with strategic additions designed to rebuild credibility and competence.

The latest move brings back a seasoned executive who understands the Browns’ culture and challenges.

“Official now as Browns name Shaun Herock as senior college personnel advisor,” Aaron Wilson of KPRC2 shared on X.


Aaron Wilson
@AaronWilson_NFL
Former #Raiders senior personnel advisor Shaun Herock is expected to join #Browns personnel department, per a source. Herock was a national scout for #Browns before leaving the organization to work for Las Vegas. He has also worked for #Packers
11:39 AM · Jun 26, 2025

Herock’s return to Cleveland represents more than just another front office hire.

His three decades of NFL experience spans multiple successful organizations, including the Atlanta Falcons, Green Bay Packers, Las Vegas Raiders, and previously with the Browns.

His resume includes a nearly two-decade tenure in Green Bay, where he climbed to Assistant Director of College Scouting and contributed to two Super Bowl championships.

Herock served as interim general manager for the Raiders in 2018 after Reggie McKenzie’s departure, demonstrating his capability to handle significant organizational responsibilities.

His track record in Oakland and Las Vegas showcased his ability to identify talent and execute successful draft strategies.

Cleveland fans might remember Herock from his previous stint with the organization as a national scout from 2019 to 2021.

That familiarity with the Browns’ system and personnel could accelerate his impact as he takes charge of college scouting operations and prospect evaluation.

The Browns enter 2025 needing dramatic improvement across multiple areas.

Herock’s appointment signals ownership’s commitment to upgrading talent evaluation processes that have historically underperformed.

His experience cross-checking top prospects and leading draft preparation could prove instrumental in the franchise’s efforts to build sustainable success through the college ranks.

This article from June 4, 2019 is about Shaun Herock's first stint with the Browns, when Browns GM John Dorsey hired Herock as a member of his staff.


Report: Browns adding Shaun Herock to personnel department

By
Josh Alper

Published June 4, 2019 12:49 PM
https://www.nbcsports.com/nfl/profo...ing-shaun-herock-to-personnel-department

Browns General Manager John Dorsey is reportedly adding another former member of the Packers organization to the team’s personnel department.

Albert Breer of SI.com reports that Shaun Herock is close to finalizing a deal that would bring him to Cleveland. Herock most recently served as the interim General Manager of the Raiders after they fired Reggie McKenzie last season. He was let go by Oakland after the draft.

Herock moved from Green Bay to Oakland with McKenzie in 2012 as the director of college scouting. He and McKenzie worked with Dorsey while with the Packers. Browns execs Eliot Wolf and Alonzo Highsmith also worked for the Packers in the past.

Herock has one other tie to the Packers. His father Ken was a longtime NFL personnel exec and was the General Manager of the Falcons when they traded Brett Favre to Green Bay in 1992.

Cleveland fans might remember Herock from his previous stint with the organization as a national scout from 2019 to 2021.

That familiarity with the Browns’ system and personnel could accelerate his impact as he takes charge of college scouting operations and prospect evaluation.

The Browns enter 2025 needing dramatic improvement across multiple areas.

Herock’s appointment signals ownership’s commitment to upgrading talent evaluation processes that have historically underperformed.

His experience cross-checking top prospects and leading draft preparation could prove instrumental in the franchise’s efforts to build sustainable success through the college ranks.

Haslam's franchise has averaged winning approx. 5.6 games per year since he bought the team in 2012.

It was time for a new direction in the management structure if the Browns are ever going to make meaningful change toward becoming a winning football franchise.

Oaklands drafts with Shaun. Hell y'all complain about our drafts then cheer this???


2018
Table inside Article
Round Player Pos. College
1 Kolton Miller T UCLA
2 P.J. Hall DT Sam Houston St.
3 Brandon Parker T North Carolina A&T
3 Arden Key DE LSU
4 Nick Nelson CB Wisconsin
5 Maurice Hurst DT Michigan
5 Johnny Townsend P Florida
6 Azeem Victor LB Washington
7 Marcell Ateman WR Oklahoma St.
2017
Table inside Article
Round Player Pos. College
1 Gareon Conley CB Ohio State
2 Obi Melifonwu S Connecticut
3 Eddie Vanderdoes DT UCLA
4 David Sharpe OT Florida
5 Marquel Lee LB Wake Forest
7a. Shalom Luani S Washington State
7b. Jylan Ware OT Alabama State
7c. Elijah Hood RB North Carolina
7d. Treyvon Hester DT Toledo
2016
Table inside Article
Round Player Pos. College
1 Karl Joseph S West Virginia
2 Jihad Ward DE Illinois
3 Shilique Calhoun DE Michigan State
4 Connor Cook QB Michigan State
5 DeAndré Washington RB Texas Tech
6 Cory James LB Colorado State
7 Vadal Alexander G LSU
2015
Table inside Article
Round Player Pos. College
1 Amari Cooper WR Alabama
2 Mario Edwards Jr. DE Florida State
3 Clive Walford TE Miami
4 Jon Feliciano G Miami
5a. Ben Heeney LB Kansas
5b. Neiron Ball LB Florida
6 Max Valles LB Virginia
7a. Anthony Morris OL Tennessee State
7b. Andre Debose WR Florida
7c. Dexter McDonald CB Kansas
2014
Table inside Article
Round Player Pos. College
1 Khalil Mack LB Buffalo
2 Derek Carr QB Fresno State
3 Gabe Jackson G Mississippi State
4a. Justin Ellis DT Louisiana Tech
4b. Keith McGill CB Utah
7a. TJ Carrie CB Ohio
7b. Shelby Harris DE Illinois State
7c. Jonathan Dowling S Western Kentucky
2013
Table inside Article
Round Player Pos. College
1 DJ Hayden CB Houston
2 Menelik Watson T Florida State
3 Sio Moore LB Connecticut
4 Tyler Wilson QB Arkansas
6a. Nick Kasa TE Colorado
6b. Latavius Murray RB Central Florida
6c. Mychal Rivera TE Tennesee
6d. Stacy McGee DT Oklahoma
7a. Brice Butler WR San Diego State
7b. David Bass DE Missouri Western State
2012
Table inside Article
Round Player Pos. College
3 Tony Bergstrom T Utah
4 Miles Burris LB San Diego State
5a. Jack Crawford DE Penn State
5b. Juron Criner WR Arizona
6 Christo Bilukidi DT Georgia State
7 Nathan Stupar LB

From the guy who has blamed Paul DePodesta for draft picks.

Or, even better, Shaun Herock embraced the analytics, becoming well-rounded.

So the 2023 season has already evaporated from your memory bank. You may wish to install additional storage.

[quote]Herock’s appointment signals ownership’s commitment to upgrading talent evaluation processes that have historically underperformed.

His experience cross-checking top prospects and leading draft preparation could prove instrumental in the franchise’s efforts to build sustainable success through the college ranks.[quote]

Yet not a single peep from you when Cleveland let him go the first time??? Also if his experience cross checking top prospects and leading draft prep resulted in those draft picks for the Raiders why would his ability to draft players suddenly get better??? More agenda posting bro

Also Shaun is a Senior College Personnel Advisor Max Paulus is still the Director of College Scouting.

You forgot to start your post with "Once Upon a time" again, cause your back to making up your own stories again that are not based on reality.

Which changes nothing I said. Berry wasn't made the GM until Jan of 2020.

2020 11-5

2021 8-9

2022 7-10

2023 11-6

Berry has made some bad decisions. Berry had never been an NFL GM before. Hopefully someone where you work will critique every move you make as harshly. I would love to be a fly on the wall if that happens. It's always nice to sit back on your throne of perfection and cast stones.

For anyone who has ever doubted the theory of evolution this is a case study which proves that it's very real.

Teams with different HC's, different FO's and different players. I know it's a great deception to try and act like it's all the same. But even you pointed out the difference when you posted that 40-44. Using a double standard depending on the situation isn't hard to see. Within your own post you directly displayed how much better that record has been from a percentage standpoint over the past five seasons. But in macland I guess improvement is a bad things and impossible to admit because it isn't on the agenda.

Improvement is a good thing but that improvement must be consistent and sustainable. This trend of one good winning season followed by two losing seasons is not good enough, imo.

The fact that the Browns made a run for a playoff birth in 2023 but failed miserably in 2024 finishing last in AFC North and tied for the worst team in the NFL in 2024...THAT IS BS..!

The QB who put the Browns offense on his back and busted his butt, helping the 2023 team make the playoffs..Berry didn't even offer that QB a contract for 2024. THAT IS BS TOO..

So excuse me for not feeling all warm and fuzzy about the Browns management...they don't know how to build a consistent winning team.

They have to prove themselves to me...such win enough games to get to the playoffs 2025.

Rant and rage on. Or put your big boy pants on.

...So what does it mean when someone is a broken record?

That's one thing we have always agreed on. We both want more wins and to win a superbowl

Unfortunately you talk to deaf ears mac, but you’re spot on it must be consistent and sustainable.
With the Browns it’s mostly one step forward then two steps back. Results don’t lie.

Whenever we talk about this subject it’s easy to fall into cliches like decision making, culture, mentality and so on but let’s have a look at some good examples of how to succeed in these areas.

A few days ago the Bucs GM Jason Licht talked about Baker.

‘I love Baker. I love everything he’s done for us. The goal for us is for Baker to continue to be the player that he is, and at some point, we reach an extension when the time is right and he continues to be our quarterback for a long time. That’s the goal.”

A few days later the Bucs restructured Bakers contract to guarantee $30 million that previously wasn't guaranteed.

Authenticity, timing, give energy, create a positive and healthy atmosphere. He did the same thing with Mike Evans.
Talk about love without being honest is counterproductive.

Yesterday Coach Prime (Time) had a press conference about his cancer and the following operation.
Once again. Authenticity, honesty, transparency, love, faith and gratefulness.

It’s also about body language, facial expressions and tone. What you say is 10%, how you say it is another 10%, the rest is body language and facial expression.
(that’s why internet and sms is so dangerous, you don’t see, you don’t hear and you can’t feel the atmosphere in the discussion)

Compare Licht and Coach Prime to the Browns leadership.

Without authenticity, honesty and some sort of respect how can you create an atmosphere where everyone is pulling in the same direction?
Being clear and straightforward creates stability and harmony. It reduces speculation, friction and uncertainty.

The first thing the Browns leadership needs to do is to start to be transparent.
Look at the draft of Shedeur Sanders. Body language. Facial expressions. Authenticity. Where’s the correlation between the words and what we see?

Look at Sanders speeding incidents. Look at the Judkins and Hall incidents.
Look at the so-called quarterback competition.
Look at Myles Garrett contract extension.
The list is so long that it’s hard to remember where to start and stop …

The Browns will have it hard to improve consistent and sustainable if they don’t have the fundamentals right.
There must be a correlation between what we say, what we do and how we do it.
Culture. Environment. Trust. Love. Honesty. There must be a base to stand on.

Results will come sooner rather than later when we start to do those things the right way.

When we start to do things the right way? I think you need a Buccaneers Baker jersey for Christmas.