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PORTSMOUTH, N.H. - Gino Bona's super ad is going to the Super Bowl.


The Portsmouth man, who works for a marketing company in Portland, Maine, beat out 10,000 contestants in a competition to pitch ideas for the best Super Bowl commercial.

Bona, 33, had 90 seconds to present and act out his idea to a panel of three judges in November at Giants Stadium in East Rutherford, N.J. The public then had a chance to vote for their favorite in an online vote.

While Bona's idea came in second with the fans, the NFL had the final say and picked his as the winner. The ad will feature vignettes of sad football fans at the end of the season packing away their foam fingers and scrubbing off their body paint set to the song, "It's So Hard to Say Goodbye to Yesterday" by R&B group Boyz II Men.

"One scene would be of a bartender sliding over a season-long, $6,000 tab to patrons, and you see the faces of the guys saying, `Oh no!'" Bona said in his pitch.

"I wanted to tap into the patheticness of NFL fans once the Super Bowl is over and they realize there is no NFL football," Bona told Foster's Daily Democrat, which first reported the story.

Bona, was informed Monday that his idea was the winner, was at Syracuse University in upstate New York, where he was to have joined the graduate business program. He will defer his studies until May and planned to review and sign off on the script this week, then fly to Los Angeles next week.

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On the Net:

NFL superad: http://www.NFL.com/superad

The dude should've been hired by Dodge last week. They need too add some variety too their lineup of Truck commercials.

Otherwise, very cool promotion, and I will look forward too seeing the finished product, since being a Browns fan, the commercials are the best part of the event for me.

verry neat

and good idea

Seems like a really good commercial. Hope to see it during the SB.

seems kinda dumb to me. Seems like it's gonna be some sappy, "Oh, no, the season's done. Our pathetic selves will be clinically depressed until next season starts" kinda commercial. The only good part is the $6000 bar tab, and I could think of much funnier reactions then seeing the recipients mouth "Oh, no." The guy even says that his inspiration is the patheticness of football fans.

And why were they allowed to act out their pitch? Super Bowl commercials cost over a million dollars. I'm sure they rule out any substantial special effects, or anything really that the contestant couldn't get across to the judges without personally acting it out. The office linebacker commercial could work, but most of our best super bowl commercials would stand no chance, as I think most of the best proposals probably didn't.

I thought about doing that contest

I was going to have shots of hard hitting football game, cut shots to people cheering in the stand at a local field..

Mud, blood, all the aggressiveness of football.

Then cut to a shot of a guy in a minivan, and his wife gets in the passenger side with a muddied, bloody football uniform on, and he says "Good game hun" and then the narrator comes on and says "More than a man's game"

or something like that...didn't really spend alot of time thinking about it, but was the general idea.