OK once again back to the original topic
Bring in gay tourists and more tolerance, too
Friday, February 02, 2007
Connie Schultz
Plain Dealer Columnist
When I first heard that Cleveland was about to launch a marketing campaign to entice gays and lesbians to spend their tourism dollars here, I scratched my head and let out a long hmmmm.
Um, 'scuse me? Didn't we tell all those gays and lesbians that we don't want them here? Wasn't that the basic message after the majority of Ohio voters passed that heinous bill in 2004 called Issue 1?
There were 11 such ballot amendments around the country that year, but we got top billing in media coverage because everyone agreed that ours was the worst. We banned gay marriages and all civil unions and stripped health benefits to unmarried couples -- gay or straight -- even when they had children. When it came to sanctioning bigotry, no one did it better than Ohio. Nice to be No. 1 in something.
That was us, right?
Just checking.
So, when I heard that the Convention and Visitors Bureau of Greater Cleveland wants to target gays and lesbians -- this time "target" being a good thing -- I was skeptical. What's the motto going to be: "It's a Nice Place to Visit But You Wouldn't Want to Live Here"?
You could fill a medium-size town with the number of gays and lesbians who left Ohio after 2004. I've met at least half of them in Manhattan alone, and I don't think we can count on them anytime soon to spread the good cheer.
Then there are all those gays and lesbians whose family values kept them here: They have steady jobs they love, their children are doing well in school, their parents need them, they have a whole community of friends they don't want to leave. As campaign slogans go, though, "I'm Stuck Here" doesn't exactly drag 'em in either.
So, what could the bureau be thinking?
One word: ka-ching.
Turns out, lots of gays and lesbians make lots and lots of money. The Travel Industry Association commissioned a study released in December that showed the "average gay party of 2.8 people" -- I'm going to go out on a limb here and speculate that most were couples and families -- spent an average of $2,940 per trip, compared with the $2,870 per trip spent by the "average heterosexual party" of 3.8 people, a whole people more, by the way.
Who knew?
Well, actually, a lot of us knew. You can't do much business -- or even much living -- in Cleveland without coming across some annoyingly talented and generous member of the gay, lesbian, transgender and bisexual community. The list is long in my own life, past and present: my pastor, our mortgage broker, several chefs, three florists, a former veterinarian, a hairdresser who moved away, a printer and several of my closest friends. All those friends could afford to buy houses before I did.
They're everywhere. They're everywhere.
And that's a good thing.
The best news has been the response to the marketing plan so far. Sarah Fryberger, the visitor bureau's spokeswoman, had expected an onslaught of negative calls. Instead, a growing number of businesses and civic organizations are calling to jump on the welcome train. They want to make sure they're on the list of LGBT-friendly places.
I wish they'd been so eager in their support of the LGBT community in 2004, but let's not quibble. They're stepping up now. Welcome.
Fryberger also is paying close attention to the details. One person from New York called warning her that some gays and lesbians won't travel to Ohio because they're afraid that, should their partner get sick, they'll be banned from the hospital emergency room. Fryberger is compiling a list of hospitals where policies honor such couples.
Think about it. Even if I laced my husband's meatloaf with arsenic, I'd be allowed to stand next to his hospital bed simply because he married the opposite sex. Imagine the damage I could do until his blood test came back.
Fryberger is thrilled with the response from the Cleveland business community. "I'd be happy if the only thing we get from this is the chance to extend a warm welcome."
I'll be even happier when all of us mean it.
To reach this Plain Dealer columnist:
cschultz@plaind.com, 216-999-5087
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