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move to a different forum if in the wrong place..
any one heard any updated info on the new Browns uniforms? This upcoming season is when we should get them right?
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The ETA got moved back to the 2015 season. I am not sure why. I think Haslam mentioned it in the stadium redesign press conference.
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Quote:
move to a different forum if in the wrong place..
any one heard any updated info on the new Browns uniforms? This upcoming season is when we should get them right?
I don't think we are expecting any new unis this coming year. My understanding is that it takes a pretty long while to get through all the licensing and approvals by the league etc.
We may see final drafts over the off season,but I'd think that's about it.
I could be wrong, but I don't think I am
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ahhh.. i was thinking it would happen this year with all these changes.. and possibly getting Money Manziel.. lol..
New qb.. new HC.. new look... o well..
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it did wonders for the bengals. no sarcasm. they changed their look, and now they go to the playoffs.
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Quote:
Quote:
move to a different forum if in the wrong place..
any one heard any updated info on the new Browns uniforms? This upcoming season is when we should get them right?
I don't think we are expecting any new unis this coming year. My understanding is that it takes a pretty long while to get through all the licensing and approvals by the league etc.
We may see final drafts over the off season,but I'd think that's about it.
I could be wrong, but I don't think I am
Yep. 2015.
http://espncleveland.com/common/more.php?m=49&post_id=14911
The Morning Kickoff …
New duds are coming: During NFL owners meetings last week in Phoenix, the Browns committed not only to changing their uniforms but also to consider every facet of the team’s marketing brand.
They key word in the above paragraph is consider. They will consider new colors, which may end up being new shades of brown and orange – or something altogether different. They will consider a new secondary logo, something different from the block B inside a football shape.
For the next two years – yes, it will take that long – the Browns will work closely with NFL marketing and Nike on an apparel makeover. They are now engaged in a 24-month process, the likes of which the Browns’ franchise has never undergone.
Everything is on the table to be discussed except for one thing.
“I will say there will be no change to the helmet,” owner Jimmy Haslam said exclusively to ESPN Cleveland. “But we will look at everything else. We may change a lot. We may change a little.”
When Haslam initiated the process for a uniform change, he had in his mind minor tweaks to the traditional white-on-white and brown-on-white ensembles. Minor changes, done without market research, would have resulted in a 12-month process overseen by NFL marketing. He thought the new uniforms would be ready for the 2014 season.
But after further consultation with the league, Haslam decided to go through the more extensive, 24-month process recommended by experts in the field of brand marketing.
“I think we’ll have a better idea of what we want to do after that,” Haslam said. “This allows you to change anything you want. That doesn’t mean we will. I want to be perfectly clear about that. We just want to get a lot of input from our fans and take our time with it. Because you can do it only every five years.”
Why a uniform change takes two years: The only ownership committee on which Haslam sits is the business ventures committee. A key member of the league’s business ventures management team is Mark Waller, who has been the NFL’s chief marketing officer the past seven years.
Waller supervises every team’s application for uniform and branding change. He said at any given period, three to four teams may be involved in the 24-month process to update their look. He termed the significance of the undertaking “huge.”
“Ultimately, (the uniform is) the expression of the club and the brand the fan is most familiar with,” Waller said. “They wear them. They buy them. And it’s the strongest identity they have other than the game itself. So it’s a hugely important piece of work. And from the league perspective, our league rules are you can only change once every five years. So you’ve got to get it right.”
So why does it take 24 months to come up with a new uniform style and/or logo?
“We really want to make sure if you’re going through a significant change that fans are going to notice, you get fan input on it,” Waller said. “So there’s a research period, a couple of months. We work with the team. We provide the team with some background experience on best research techniques, but it’s conducted by the team in their market with their fans, and they’ll decide do they do just season ticket holders or also single game buyers, do they want to involve sponsors, or not?”
The Browns are currently in this phase of the project.
“We’ll then sit down with the club and the ownership, all of the club’s key personnel and kind of get their input and also compare what they want with what fans are saying,” Waller said. “You say you want to change from X to Y. The fans are actually here. So how do we manage that difference?
“We do the research … on the club brand and what it stands for. That alone is a six- to nine-month piece of work. Then you go to start design briefs and develop potential logos. If you change colors and logo, you’ve actually got to do material testing because there are some colors now that have never been used before. If a club comes up with a color that isn’t part of our uniform palette, you have to see if you can manufacture it. Can you do it to the quality standards required? So it adds a whole extra time period if you’re using a color that’s never been used before.”
Designs are sketched in Portland, Ore., by Nike, the league’s official apparel manufacturer. At some point, Nike presents three to five uniform options. They are simulated on a screen to make sure numerals are easily readable and any striping does not blend together on TV.
“It’ll be interesting in the Cleveland work to see how open fans are to explore it,” Waller said. “I think the passion of the fan base has a huge bearing on the work that you do. The more passionate and deep rooted the fan base is, the stronger their views are going to be. And so the more you’ve got to be aware of those."
Waller has input in every uniform change; he has 25 years experience in branding and marketing with global companies such as Guinness, and then United Distillers, handling marketing for Johnnie Walker, Dewars and Tanqueray brands. Ultimately, the decision rests with Haslam and his inner circle of CEO Joe Banner and President Alec Scheiner.
Jazz it up: When the Browns were reborn as an expansion franchise in 1999, the effort was made to connect it as closely as possible to the bedrock franchise made famous by Paul Brown. Same name, same colors, and all that.
But at some point, I felt the NFL openly encouraged the Browns to change their uniform, ostensibly to spur stagnant sales of club merchandise. The drab white and brown colors are either loved by the traditionalists or hated by the younger generation. A poll I conducted last year in the locker room indicated players respected the old uniforms but preferred a new look.
“Definitely since I’ve been (with the NFL) we’ve never encouraged them,” Waller said. “This has absolutely came out of the ownership and that’s their desire.”
Haslam said he has “no idea” how extensive the uniform changes will entail. He’s open to anything, including merely subtle changes. He anticipates the rollout of the new look to be a major event.
“Hopefully it will generate a lot of excitement right around the time of the 2015 draft,” Haslam said.
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Hopefully we have fairly major changes. We have lost for the better part of the past 20 years with this uniform. Any change has to help. 
Micah 6:8; He has shown you, O mortal, what is good. And what does the Lord require of you? To act justly and to love mercy, and to walk humbly with your God.
John 14:19 Jesus said: Because I live, you also will live.
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I know I am in the minority on this one, but I hope we change the uniforms. People can talk about tradition, but we haven't even appeared in a Super Bowl. When was the first SB, 1967 or thereabouts?
Our last championship was in 1964, which was 50 years ago. Tradition? Not for me. And I am probably one of the older guys on this board. How many of you were even alive in 1964?
If we keep the orange and brown scheme, I wish we would darken the orange. I despise the shade of orange we have now. It's like a pumpkin. Very soft. Very weird.
There was a poster on the other board who showed his idea of what he would like to see for our uniforms. It was pretty cool. I can't remember the guy's name, but if you are out there.............post it again. I think you had your version of the uniform on TRich. It was pretty sharp.
Something like that might appease both sides.
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I think one of the major problems with our orange colour is that it often shows up red on TV's in SD.
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The tradition is very much like the Key Stone Kops.
To say "I don't want to change tradition" to me is like saying, "I like our tradition of losing".
The tradition alot of us oldsters remember is 15 plus years ago or longer. Time for something new.
Kind of like rinsing your mouth after you puke...
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I'd like metallic orange helmet or a matte orange helmet like the college teams have been sporting, as long as the finishes don't increase injury risk. A matte brown might be tough-looking, with an orange facemask.
Last edited by clevesteve; 01/25/14 05:14 PM.
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I like the Seahawks checkered look.
Metallic would be cool too.
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I like the current orange, and the current helmet. Change whatever else but don't touch that imo.
And no orange pants......ugly. Or the just Brown ones.....uglier.
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Quote:
I'd like metallic orange helmet or a matte orange helmet like the college teams have been sporting, as long as the finishes don't increase injury risk. A matte brown might be tough-looking, with an orange facemask.
I'd really get down with a matte finish on the helmets. That would look great.
And I'm cool with changing the helmets. Not adding a logo, changing the look and feel. I'm not suggesting a horizontal stripe, but Northwestern changed their uni's and did something bold, I think they look good. That's what I want to see from us. I want it to be, "whoa! that's very different" but still feel like it's the Browns.
Give me a reason to buy another jersey too.
Tradition is cool and all, but only when that tradition is good. I can barely remember the Bernie era, I was in Jr. High, most people have no memory of it.
It's too bad we have to wait until 2015 though. I guess it will match the stadium upgrades.
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I would change everything. Like have several different uniforms and helmets. Make Oregon look plain and drab. People would watch just to see what we are wearing.
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I'm right there with ya.
Be bold.
“...Iguodala to Curry, back to Iguodala, up for the layup! Oh! Blocked by James! LeBron James with the rejection!”
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Actually, waiting one more year for new uniforms could be beneficial regardless. If they draft Manziel (or any QB) and he's a success (neither near assured.), they get fans rushing out this season to get new #2 jerseys and then all over again next season with a re-design.
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Plus we have those beautiful SOBs at Nike designing more and more.
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Quote:
Hopefully we have fairly major changes. We have lost for the better part of the past 20 years with this uniform. Any change has to help.
I know you aren't blaming the Uniforms are you? 
#GMSTRONG
“Everyone is entitled to his own opinion, but not to his own facts.”
Daniel Patrick Moynahan
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Quote:
Quote:
Hopefully we have fairly major changes. We have lost for the better part of the past 20 years with this uniform. Any change has to help.
I know you aren't blaming the Uniforms are you?
I am saying that many times stupid things can help change a mindset. A new, exciting uniform can lead to excitement among the players. It's an outward sign that things are changing. It's not a cure all, but it can be a piece of the puzzle when disassociating a team from a losing tradition.
Any little bit helps.
Micah 6:8; He has shown you, O mortal, what is good. And what does the Lord require of you? To act justly and to love mercy, and to walk humbly with your God.
John 14:19 Jesus said: Because I live, you also will live.
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Quote:
“I will say there will be no change to the helmet,” owner Jimmy Haslam said exclusively to ESPN Cleveland. “But we will look at everything else. We may change a lot. We may change a little.”
Man, I hope they reconsider this. That helmet is hideous. That shade of orange is repulsive. Keep it orange if you must, but darken it or go w/the matte finish. Something, anything.............other than that pumpkin head.
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I took it to be more of a train of thought that the basic look of the helmet wont change (IE color or logo) but that we might see a difference in shade or finish of the helmet.
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Just go back to the orange pants with Brown Jerseys 
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I'd be down with either a metallic or matte helmet.. If we keep it traditional tho, at least add numbers to the helmets.. i always thought that was pretty cool.. i remember we did it one game as a "throwback" helmet.
I use to be all about "tradition" but now I want change.
As far as the orange pants.. idk.. lol
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Truthfully I wouldn't mind seeing some soccer inspired designs. They have some clean jerseys when they're not ruined by horrible company logos.
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Quote:
People would watch just to see what we are wearing.
Now we got peeps rooting for laundry.
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There is a website where they design these college helmets. I can't remember what it is but somebody on here should know it. Navy has a cool one.
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Was this it Vers? Deep BrownSome other interesting concepts.... Helmet Retro Helmet 2 Helmet 3
Last edited by predator16; 01/26/14 07:43 PM.
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Yeah, that was it. Thanks bro. I think it is pretty sharp and perhaps the traditionalists can handle it????
The other interesting concepts:
I really like 1 and 3, but 2 and 4 are awful.
Again, I am usually in the minority on this..................so, take it for what it's worth.
I do have to say I am a bit surprised the fire and brimstone guys aren't freaking out about changing the helmets and unis on this thread.
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Yeah no problem. I love the deep brown. I'd prefer something else for the striping and a burnt orange but I'd buy a new jersey if they did that. I think going to orange will be Bengalish.
That uni with the 1st helmet would be great.
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Yeah, it would be sweet w/helmet 1 or 3.
Gotta get away from the pumpkin patch. It's almost embarrassing.
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Ian Rapoport is reporting the new uni's are being displayed as the team Rice uni's in the probowl, creamsicle orange.
#GMSTRONG
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Quote:
Ian Rapoport is reporting the new uni's are being displayed as the team Rice uni's in the probowl, creamsicle orange.
Really???
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#GMSTRONG
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The new Browns uni's are more of a fudgesickle look if anything.
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Quote:
Helmet
Helmet 3
First one is nice. 2nd one is kinda cool....like a football print under the clear coat/matte finish.
I hope Jimmy doesn't really stick to the "we won't touch the helmet" comment.
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I like the brown to be pretty dark.
I actually liked our brown pants + brown shirts jerseys this year.
I really hope they tweak the helmets. I think the intention of the clause was that we don't add an elf, dog, or B on the helmet. Not to avoid changing the color. If that is what they think..or what they are forced to abide...that would just be silly.
Every team I can think of has changed their jerseys and helmets significantly. Imagine if the Pats still had to wear their ridiculous 90's jerseys.
Last edited by Kingcob; 01/26/14 11:02 PM.
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I really like the colors on this helmet, and would like to see a uniform with these as the base..  I would like the helmet to stay largely the same, but with the updated colors.
Micah 6:8; He has shown you, O mortal, what is good. And what does the Lord require of you? To act justly and to love mercy, and to walk humbly with your God.
John 14:19 Jesus said: Because I live, you also will live.
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Forums DawgTalk Tailgate Forum Any new news on the Browns
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