I'm sorry, the whole focus on women gets under my skin.
When the hell did Football become a platform for men to be belittled and apologize to women?
When it became profitable.
Men, in large part, are not going anywhere as viewership and interest go. The male demographic is bordering on market saturation, i.e., gambling, viewership, fantasy football etc.
However, women are the NFL's newly tapped resource. There has been an enormous push to draw women to the game. Also, there is data that shows, if I recall, a 20% increase in women's involvement in fantasy football which is a huge source of revenue, which leads to increased league-wide interest. It's the next step in expanding the NFL brand and increasing revenue. No longer will the guy be asking his wife if he can go to the game with his buddies, she'll want to go too!
In the end, this shift in advertising shouldn't be surprising, it's just business.
